Team-building in the construction industry: craftsmanship meets music

Anyone who works on a building site knows what it means to create something with their own hands. To lay a foundation. To erect a façade. To complete a project that will stand for decades. This pride in craftsmanship is one of the strongest sources of identity a company can have.

And yet: When it comes to articulating this pride, conveying values or bringing a team together after a merger or reorganisation, the construction industry often resorts to the same methods as everyone else. A presentation. A drinks reception. That’s it.

What if, instead, your team sang about this pride?

Team building in the construction industry – craftsmanship meets music – an unexpected combination that works

Construction and industrial companies are characterised by people who get stuck in. Who would rather do something than talk about it. Who want to see a concrete result – at the end of the day, at the end of the project.

That is exactly what Team Baba delivers: a concrete, tangible result. A real song. Professionally produced. Created together. There to stay forever.

Behind Team Baba is the successful Swiss band Baba Shrimps – Adrian Kübler, Luca Burkhalter and Moritz Vontobel. They have been performing on stage for over 15 years, have topped the Swiss charts on multiple occasions, provided the official Olympic song for Switzerland and played almost 1,000 concerts worldwide. With Team Baba, they are translating this craft – yes, making music is a craft too – into the corporate world.

The result: a format that appeals to people who don’t usually see the point of workshops. Because it’s not about talking. It’s about doing.

And this is how it works!

What poses a particular challenge for the construction industry – and what Team Baba does about it

Diverse teams, many languages, one culture

On many construction sites and in industrial plants, people from a wide variety of countries, speaking different languages and with different professional backgrounds, work together. A joint workshop based on presentations and discussions does not reach everyone equally.

Music, on the other hand, needs no common language. It connects people across backgrounds and job roles. And a song that everyone has contributed to – whether in German, with a melody, a rhythm idea or a line of lyrics – belongs to everyone. That is inclusion, without ever having to say the word.

A safety culture that resonates

One of the biggest challenges in the construction industry is fostering a safety culture. Safety rules are explained, posted on noticeboards and covered in training sessions – yet there is still a lack of genuine internalisation.

What if your safety messages became part of a song written by your team themselves? Content that is emotionally anchored sticks. This isn’t theory – it’s human psychology. And Team Baba knows how to translate key messages into music in such a way that they don’t lecture, but touch the heart.

Showcasing pride – both internally and externally

The construction industry has an image problem when it comes to attracting young talent. Yet those already in the industry take enormous pride in their craft. A professionally produced company song – created with your own team – is a powerful tool for employer branding: authentic, emotional and compelling.

On social media, in recruitment videos, for apprentice marketing or at the next industry event: your song shows who you are. Not as a slogan. As an experience.

The formats – tailored for construction and industry

• Boost – compact and right on your premises

Team Baba comes to you with a mini-stage – to your site, warehouse or production hall. In a half-day session, we create a team jingle that captures the essence of your company’s identity. No travel, no hassle. Straight to the point.

Ideal for: staff days, safety days, departmental events, end-of-season celebrations

• Studio – when the jingle becomes a proper song

Your team experiences a professional recording session in the sound studio. Lyrics are refined, melodies arranged, and the song professionally mixed and mastered. An experience that most people never encounter in their everyday office life – and one that has an even greater impact on a construction site or in a factory hall because it is so different.

Ideal for: anniversary projects, cultural development following mergers, leadership development

• Journey – from the studio to the stage

The song, produced collaboratively, is rehearsed and performed live – in front of the workforce, at the next company party, or as part of a client event. An unforgettable moment that shows: this team isn’t just about building. It can rock, too.

Ideal for: company anniversaries, large staff events, client functions

Audio Transcript – Your conference summarised as a song

Are you planning a management conference, a strategy day or an industry-wide congress? The Audio Transcript provides the musical backdrop to your event: Team Baba listens actively, picks up on key statements and distils the core messages of the day into an exclusive live performance in the evening.

An emotional summary that hits the mark – and lives on internally: on the intranet, in staff newsletters, in follow-up videos.

A real-life example: Burkhalter Group

The Burkhalter Group, one of Switzerland’s largest electrical installation companies, carried out a joint project with Team Baba – and was awarded the company’s internal Innovation Award in 2025 for it. Burkhalter thus exemplifies what is possible in the construction industry when conventional team-building formats are left behind.

Optional component: Employee survey prior to the workshop

For companies that want to gauge the mood of their workforce before the workshop, Team Baba offers a pre-workshop employee survey in collaboration with the market research institute gfs-zürich. Anonymous, brief and insightful – the findings are incorporated directly into the songwriting process.

Particularly during major transformations – mergers, cultural shifts, new management structures – this is a valuable tool for gauging genuine sentiment before you get started.

What your company will take away

• A professionally produced company song – suitable for internal communication, recruitment, social media, staff events or the telephone hold music
• A ‘making-of’ video documenting the creative process
• Strengthened team identity – across hierarchies, job roles and language barriers
• Emotionally resonant content – a safety culture, corporate values or a new strategy that is felt rather than explained
• Authentic employer branding – because it comes from the team itself

For teams that know what it means to build something

In the construction industry, what counts is what stands. What supports. What endures.

A shared song is exactly that: something your team has built themselves. With their own hands – and their own voices. And, unlike some concrete structures, it will never erode.

Book Team Baba for Your Next Employee Event or Executive Meeting

Are you planning an employee day, an executive meeting, a company anniversary, a safety day, or a team-building event in the construction industry? The MICE Service Group supports you from the initial idea through to successful implementation.

We advise you on selecting the right Team Baba format, work with you to develop the appropriate event framework, and, if desired, find the perfect location – from your company premises or workshop to a seminar hotel or event venue. The MICE Service Group team also assists you with organization, scheduling, technical setup, catering, accommodation, and supporting programs as an experienced partner.

This turns Team Baba into more than just a musical team-building activity – it becomes a professionally planned corporate event with a lasting impact.

Contact the MICE Service Group and create an event with Team Baba that brings your team together, strengthens your culture, and leaves a lasting impression.